If you are running a small business, chances are that you are wearing multiple hats. You have to be in charge of everything and you are constantly looking for ways to keep expanding.
Tell me if this sounds anything like you at all – you know that Social Media is great for marketing, but…
In short: If you are interested in Social Media marketing for your small business but don’t really know if it’s worth it for your particular brand, then this post is perfect for you.
These are all very real concerns and we get it. That’s exactly why we created the perfect solution to most of your problems.
We created a software that makes it so easy to create, manage, and distribute social media content that a 5-year old could do it.
But we’ll get to that later. First, let’s address your problems right now.
It’s simple – any form of digital marketing (even social media marketing) is still just marketing. Social media can help you establish:
Long story short, social media can help you understand your audience, get your message across to them, and turn them into paying customers.
You should also connect with all your existing customers. This way, you can turn them into brand advocates and repeat buyers.
If you are still on the fence with the idea of small businesses and social media working together, then consider this:
For small businesses, social media can be pure gold. Here’s why:
On any kind of social media, small businesses actually have an upper hand over bigger brands!
That’s right. And we’ll talk more about this in a minute. There are lots of these shockers coming your way. So, let’s dive right into why small businesses need social media:
Think about this for a second – if you are a small business, you probably cater to a community, right?
It’s very possible that you cater to a local community.
In other words, you are serving a small group of people who know and trust you. And these people are more likely to engage with you on social media than a random stranger.
Most big brands have millions of followers who are following them just because they are a big brand. What do you think that does for their engagement?
Social media is a great way for people to talk about products or services. To increase customer engagement, ask customers to post pictures on social media with the company’s product.
Ask them to post reviews, questions, comments, and concerns. These help you create a better brand.
Now, I know what you’re thinking – How do I even get started?
It’s very simple – you start by creating business profiles on social media. That’s a fairly easy step, right?
Great! Let’s jump into the next reason.
Search advertising is a lot more expensive than social media advertising. And if you are a small business, you know how important it is to work on a budget.
Social media is a great way to advertise without paying for a bunch of useless features. You can instantly update your followers on promotions, sales, new products, or even just industry-related information. Posting photos also help customers see what you offer.
At Socialhoox, we have a social media scheduler that will help you do this easily.
That’s it! It’s really that simple.
Yes, creating content is expensive. So, we thought of that too.
Inside our dashboard, you can use our very own image editing tools to create content quickly and easily. Best of all – it’s all free!
Go ahead, give it a whirl! Tell us what you think of it in the comments below.
And now, let’s get back to social media marketing for small businesses.
With social media, you advertise to your current customers. But, you also can advertise to potential customers by getting your brand out there. Your current customers are great brand ambassadors, as well.
Small business owners typically know their customers personally, making it more natural for customers to share their experiences on social media.
If you have no advertising experience, that’s OK too! We’re currently developing a tool that tells you exactly how to set up your social media ads and get the best ROI out of it.
Great products and services create consumers. Personalized products and services create loyal fans.
Small businesses are all about personalization. For some, shopping at small businesses is part of having a good buying experience. One survey found that 53% of consumers want to shop at small businesses because they like the personal service they receive.
When customers are at your business, you can take the time to connect with your customers on a personal level. You can answer where your products come from, how long your business has been around, and where you got the inspiration to start your business.
Personalized attention isn’t only applicable to consumers who are present physically at your business location. On social media, small businesses can give more than a scripted response to customers. A great way of doing this is to use hashtags specifically for consumer feedback.
Every industry has massive conventions and events backed by giant corporations.
Here’s the thing:
They are doing all your advertising for you. All you have to do is get into the event. This way, you can post all about your business on their event page!
Take it one step further and include the event’s hashtag so that everyone attending the event can see your posts as well.
This is a really great way to pick up some free press too. If there is anything unique about your business, then you can pitch it to the journalists and bloggers covering that event. This way, you can get in touch with a lot of great publishing houses who would love to cover your business story.
The best part? You can keep sharing the coverage for a ton of engagement from your existing audience on social media.
One of the best ways to find the needs and wants of your customers instead of directly communicating with them is through social listening. It is also considered as the most valuable advantage of social media.
By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence.
At the same time, you can observe how your competitors behave with their customers. This is the perfect way to replicate what is working for them and leverage what is not.
As a complementary research tool, social media can help you get information and a better understanding of your industry. This is especially true for the analytics dashboards you get with every business account.
Once you get a large following, you can then use additional tools to examine other demographics of your consumers.
Once again, this is absolutely free. You don’t have to spend a dime on advertising to use these research tools.
There are so many different ways to hack your business growth with social media. As long as you use the right tools and tactics, there’s no reason to not leverage social media for a small business.
I hope you enjoyed this blog.
If it helped you make a decision, share this article with anyone who owns a small business as well. Remember, social media marketing is a community game. The more people you help out with this free content, the more help you will end up getting in return.
Also, if you own a small business, leave a comment below and tell us about your biggest challenges on social media. This way, we can create more awesome content.
Until next time!
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